Company Announcement
SellerX Announces Organizational Realignment to Position the Company for its Next Phase of Development
Berlin, 3 December 2025
SellerX today announced an organizational realignment designed to strengthen the company's long-term competitiveness. The realignment includes a sharper focus on a smaller number of core brands with the strongest growth potential, adjustments to the company's operational footprint and internal structures. The realignment will also affect roles and responsibilities across parts of the organisation.
These measures are designed to simplify the organizational structure, improve agility and ensure alignment with the markets and categories offering the most attractive opportunities. SellerX remains committed to supporting employees throughout the transition and to maintaining uninterrupted service for partners.
Leadership Transition
As part of the strategic refocusing, SellerX also announced a leadership transition. Olivier Van Calster has decided that he will step down as CEO. The board has initiated the search for a US-based successor with deep brand-building experience. Olivier Van Calster will help ensure a smooth transition. CFO Kurt Rosen will also depart from the company.
Big Fudge Vinyl
Big Fudge Hosts First-Ever Pop-Up at Record Planet's Mega Record & CD Fair
Brabanthallen, Den Bosch, the Netherlands
This past weekend, we proudly hosted our first-ever Big Fudge pop-up at Record Planet's Mega Record & CD Fair in the Brabanthallen in Den Bosch, the Netherlands — the world's largest vinyl and CD fair and a major gathering point for collectors across Europe.
Connecting with the Vinyl Community
Over two full days, we welcomed thousands of music lovers, crate-diggers, and seasoned collectors to our stand. Visitors had the chance to explore our full lineup of vinyl-care essentials, including our premium inner sleeves, outer sleeves, and cleaning solutions. We offered hands-on product demos, shared best practices for cleaning and storing records, and answered questions from attendees eager to protect their growing collections.
An Exciting Milestone
Our debut at the Mega Record & CD Fair was an exciting milestone for Big Fudge. The event allowed us to connect directly with the European vinyl community, showcase how our products help preserve collections for the long term, and gather valuable feedback from collectors of all types.
We spent the weekend meeting so many of you, talking vinyl care, geeking out over collections, and sharing what we're building next. Hearing what matters to you is everything, and we're heading home so inspired.
To everyone who stopped by our booth: thank you. This community is something truly special — and we're just getting started.
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This is where we share the latest updates, announcements, and stories from SellerX. Stay tuned for exciting news about our brands, partnerships, and company milestones.
Building Iconic Brands
At SellerX, we are dedicated to building and scaling iconic brands across various categories. Our portfolio includes leading brands in outdoor gear, lifestyle products, wellness, and more.
Check back regularly for updates on our latest brand acquisitions, product launches, and company news.