Founded by Mathias and Philipp
500K units sold and more than €2.5M annual revenue
Sold to SellerX
“My perception was that Philipp and Malte (SellerX co-founders) were honest and full of integrity. That was my feeling from day one and I almost couldn’t believe it… but when I had another valuation from another aggregator, who was acting in a different manner, I realized that SellerX really is that genuine.”
Mathias, co-founder of eSpring
Mathias, co-founder of eSpring admits that time and financial freedom were the main motivations for quitting his desk job and becoming an entrepreneur at the age of 20. He was determined to shed the anguish of growing up with financial challenges but wanted to achieve that on his own terms. In 2015, the then 28-year-old entrepreneur and his business partner, Philipp, began the e-commerce brand, eSpring. Over the next few years, the company became an online powerhouse selling evergreen consumer goods across various categories, with several sub-brands being added to its portfolio along the way. Since being acquired by SellerX in December 2020, the brand has expanded to the US and further EU marketplaces, with 40 new products launched.
My first goal and motivation were to have freedom. To be free. I experienced a lot of pain as an employee, working for a company. This pain led me to start my first company. After doing that, I was still hungry because I hadn’t achieved my simple goal; to be rich. I have four kids and didn’t want to repeat the situation of my childhood where money was always scarce. I didn’t achieve wealth with my first company and was determined to keep working towards that goal. So, I founded eSpring with my very good friend, Philipp.
I was doing an apprenticeship in business management. After maybe six months of working, I decided to leave the employee life to start my own venture. I was 20 years old at the time. At that age, you’re not mature enough to understand the right path for you. You’re naïve and stupid, and this is a good thing. You don’t think you’re being brave. You just do it.
At the start, I worked a lot— maybe 60 to 80 hours per week. The first year of eSpring was very difficult because we had no customers, no sales. We were working so hard, but with nothing to show for it. It’s not a nice feeling; to go home late in the evening, wondering, “Okay. What am I doing?” I was afraid. My first son was maybe one- or two-years-old at the time and I was worried about money. We kept working at it and after a year or so, things really changed dramatically. We gained customers, had sales on Amazon, and the journey really started. It was a big adventure and we experienced very dramatic growth over the next years. This was a very fun time.
We had a lot of products, and it was getting complicated, but the hardest thing for me was to stay focused on the company since I was already looking at the theme park business. I wanted to do something else, but I knew I had to focus on eSpring. The business needed my 100% presence to stay on track. This was the biggest challenge.
Earlier, when we were experiencing rapid growth, finding talent and investment were the biggest challenges, but we did very well.
VALNEO Dryer Balls
Soft laundry without chemical softener. One of the best sellers with thousands of reviews.
Gourmeo Baguette Baking Tray
A best seller. Since acquisition, SellerX has optimised content and increased sales by 73%.
Vitazoo Dog Bed
Amazon’s Choice for several years