Founded by Mansour in the UK
Castor wheels under GBL brand
Sold to SellerX
“The communication with SellerX was great. It was a really open and honest deal, and I never once felt like I was left in the dark. I know I chose the right aggregator.”
Mansour, founder of GBL
Mansour springboarded his way onto the e-commerce game fresh out of university in 2009. His journey began by buying stock from local warehouses in London and selling online. In the latter part of 2018, he ditched hundreds of products in favour of private labelling— a promising niche, Castor Wheels, under his brand GBL. A couple of years later, he had a massively successful FBA business, turning over £1M in net profit annually. The castor wheels were top sellers in the UK, Europe and Canada with thousands of five-star reviews and profits were increasing exponentially each month. Mansour sold GBL to SellerX in December 2020. Since then, the brand continues to thrive and has even expanded its trades to the US market.
In 2015, I had hundreds of products, but decided to get rid of them all just to concentrate on the castor wheels because I was very happy with them. There were hardly any negative reviews or returns. Then I got to know about private labelling. Before, I was selling everything generically. There was no branding or branded packaging. There was a lot of competition with the other products because they were not branded. Every other person was selling these items and there were price wars and things like that. So, I entirely changed the focus to private labelling and building a brand. That way, there are no price wars. You just work on building a brand and then sell according to what the brand is valued.
In 2018, I focused on rebranding the castor wheels under GBL, with proper packaging and everything. I improved the quality too by looking at the few negative reviews received, and improved the products through manufacturing. Then, I focused on the listing optimization. At that time, I had two or four castor wheel models, but gradually, I added new models and new sizes every few months.
In the UK, Europe. Later, I started selling in Canada too. I was preparing to scale to the US as well, but decided to sell the business before doing that. SellerX took over and brought the products to the US.
Before Brexit, maybe two hours a week because it was already, I would say, 90% automated. There wasn’t much I had to do. I spent most of my time with my family. I would manage the whole sourcing and logistics, the PPC, and just keep an eye on the day-to-day stuff, but it was all going very well and wasn’t too time-consuming.
The fear of having my account suspended was always on the back of my mind. But, the main concern for me became Brexit. It had a huge impact on me with the different import duties and delays. Something that used to take a week to arrive was taking months and then there were stocking issues. I didn’t have anyone specifically to help me with it. I didn’t have any professional advisers. My wife helped me make decisions. My parents helped me, but I didn’t have anyone professionally to help me with the financial or the administration side of things.
GBL’s Castor Wheels
GBL’s castor wheels have been a long standing top seller on Amazon in Europe with thousands of five star reviews.
GBL's Castor Wheels
One of the many top sellers with monthly sales upwards of 2,000 units.
GBL's Castor Wheels
Sales of these heavy-duty castor wheels with two breaks, and the rest of the GBL portfolio, have increased since acquisition.