Amazon PPC Ask-Me-Anything

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• 00:00 Episode intro

• 10:12 Introduction of SellerX PPC expert, Hannah Whitlock

• 10:26 What SellerX does

• 11:05 What is the best advertising strategy going into 2022?

• 12:48 What is your preferred AMZ campaign structure?

• 14:27 What sort of bidding strategy should you be using on your PPC campaigns?

• 16:15 How accurate is the category conversion rate in Growth Opportunities?

• 17:12 When launching, should you target long-tail KWs before high search volume KWs?

• 18:57 Why do you recommend using exact and broad match when launching, and not phrase?

• 19:40 Do we need a new metric in PPC other than TACOS to measure the health of ad spend?

• 21:58 If you have found good search terms in auto and broad and want to put them in exact, do you add them to an existing exact campaign or create a new campaign?

• 23:44 Should we measure the ad spend over the AMZ payout?

• 24:51 How valuable are bid calculators?

• 25:48 Can I completely drop PPC?

• 27:57 What are broad match modified campaigns?

• 28:33 When you are tasked to a PPC audit, what areas do you check?

• 31:34 If I stop my PPC for a week because of stock issues, will my organic ranking and sales be affected?

• 32:26 How many KWs would you include in a campaign?

• 32:56 Which strategy is best for high-priced products?

• 35:36 How many target keywords do you include in one manual campaign?

• 36:58 What should your budget ratio be for sponsored product, sponsored brand, and sponsored display?

• 41:22 Which strategy is best for products that are priced 1.4-2x than other similar products?

• 43:05 What tips would you give for making a sponsored brand video convert well?

• 43:53 What is the most underrated ad feature on AMZ?

• 44:05 Is there a PPC course available?

• 44:48 How do I optimize my PPC campaign?

• 45:37 What do you think about creating four auto campaigns for four different match types?

• 46:05 Two months after launch, is a 30% TACOS considered high or healthy?

• 47:07 For auto campaigns, should I go with 900% placement by setting the bids to a few cents?

• 47:58 What are your thoughts on category targeting as a targeting strategy?

• 48:46 With new KWs, should we add broad and exact campaigns before phrase?

• 49:17 How do aggregators take over and correct ad structures?

• 50:07 If I have one product in multiple colors, should I merge the products?

• 50:28 Why do campaigns perform differently, even with the same KWs and targeting type?

• 51:28 Do you include high and low search volume keywords in the same campaign or separately?

• 52:09 Could I gather long-tail KWs with a TOS of 900%?

• 52:53 My product’s run out of stock and my ranking has dropped. How do I improve it?

• 53:20 Should we consider bid placement during a campaign launch?

• 53:51 What’s the ideal CTR for a PPC campaign?

• 54:23 What should I do when a competitor targets branded keywords?

• 55:00 Should we adjust the bids daily or optimize them weekly?