Berlin, 18 February 2025 – SellerX, a leading global consumer e-commerce player, today announced the implementation of a leaner organisational structure to strengthen its core business and drive profitable expansion by concentrating on its best-performing brands and products.
SellerX’s planned realignment is designed to drive top-line growth, improve operational performance, and increase margins. As SellerX transitions to a leaner and more efficient organisation, the company will further focus its structure around high-potential categories – such as Home & Living, Art Supplies, Beauty & Healthcare, Mobile Accessories- brands and profitable, growing distribution channels, to deliver meaningful products and experiences to consumers.
Olivier Van Calster, CEO of SellerX: “After a successful H2 2024, we’re optimistic about the future and determined to position SellerX for long-term success. With a refined business model, a leaner structure, and a solid financial foundation, we will be well-prepared to pursue long-term opportunities and advance towards our goal of becoming a leading global consumer e-commerce player.”
As part of its transformation, SellerX plans to reduce its global headcount by around 20%. The company is committed to supporting affected colleagues in the best way possible.
Like many other scale-ups, SellerX, has been impacted by subdued global consumer spending and a volatile market in recent years. The realignment announced today ensures SellerX is right-sized for the challenges ahead and underlines SellerX’s commitment to cementing its long-term success in this new environment. It builds on the steps the company has already taken to pivot its model towards becoming a brand-centric organization, including the recapitalization and streamlining of its portfolio in 2024.
