Berlin, 30 September 2024 – SellerX, a leading brand aggregator, today announced that its lenders and shareholders have signed an agreement to significantly reduce the leverage on its balance sheet, positioning the business for success and supporting its long-term growth plan.
The recapitalisation agreement provides for a new, sustainable capital structure that reduces the company’s corporate debt and significantly strengthens SellerX’s balance sheet while improving liquidity.
Olivier Van Calster, CEO of SellerX: “Today’s agreement is a strong vote of confidence in SellerX, and we are pleased to have the continued support of our lenders and investors who joined together on the recapitalisation of the business. This is a pivotal moment in SellerX’s journey. With this agreement, we can move forward with renewed vigour, backed by greater financial stability and a robust plan.
With a new and stable ownership structure, we now are in a strong position to accelerate our transition from an aggregator to a powerful House of Brands. Our focus is clear: drive operational efficiencies and strengthen our portfolio and our direct-to-consumer and retail channels. This strategy, supported by our lenders and shareholders, powered by our talented team, and based on our leading market position, puts us on a solid path toward long-term success.”
