SellerX Taps Sofina, BlackRock for Funds at $1 Billion Valuation

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Berlin-based SellerX has raised $500 million in new debt and equity financing to buy up e-commerce brands and expand its stable of businesses selling goods on Amazon.com. 

Founded in 2020, SellerX is among a number of firms racing to acquire online retailers and create new consumer conglomerates. The company’s latest funding was led by Sofina, funds and accounts managed by BlackRock, and Victory Park Capital, valuing SellerX before the new investment at more than $1 billion, according to a statement.

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